As market leader in the Dutch travel industry, TUI Nederland feels jointly-responsible for the future of our holiday destinations. For that reason, TUI Nederland has a proactive policy on sustainable tourism and corporate social responsibility. The policy is called ‘Buy green, Sell green, Share green & Be green’ and it focuses on holidays with respect for people and nature.
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Sustainability reports
TUI Nederland is part of the largest European travel organisation TUI Travel PLC. Extensive sustainability information on the policy, the strategy and the accomplished goals of mother company TUI Travel PLC and grandmother company TUI AG can be found in the most recent financial annual reports and sustainability reports on www.tuitravel.com/sustainabledevelopment, specific information about Western Europe can be found here: http://sd2010.tuitravelplc.com/tui-sd2010/en/sector-case-studies/westerneurope. This information is available in English. On February 1, 2011 TUI Nederland published its sustainability report 2010, which is only available in Dutch.
The sustainable tourism policy of TUI Nederland consists of seven key areas:
Sustainable tourism management
TUI Nederland incorporates sustainable tourism into its business. The Sustainable Tourism Team, supported by the department of Sustainable Tourism, is responsible for the integration of the sustainable tourism policy into corporate plans and procedures. This team consists of managers of various divisions within the organization. Each year TUI Nederland evaluates its own achievements using qualitative and quantitative systems. TUI Nederland tries to be as transparent as possible by sharing its achievements with employees, partners and others interested. In 2010 TUI Nederland was ranked 90th of the 500 largest Dutch companies in the Transparancy benchmark of the Ministry of Economic Affairs.
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Buy green
For the purchasing of transportation, accommodations and activities, TUI Nederland selects those holiday products that take people and nature into account. By doing this, TUI Nederland is helping to preserve the quality and the unique character of the holiday destinations. In 2010 TUI Nederland focused on further greening its holiday supply. Environmental and social contractual standards for accommodation suppliers have been integrated. The standards oblige hotels to register on Travelife Sustainability System (www.its4travel.com) and do the free self check. The number of environmentally responsible and sustainable hotels increased by 47.3 percent to 165 hotels for Winter 2010/2011 supply; for Summer 2011 the green hotels went up by 24.3 percent to 302 accommodations.
Fly green
Fly green is the sustainability policy for TUI Nederland’s airline ArkeFly. By paying attention to the fleet en flight-related products and services, and during the preparations, take-off, flight and arrival the airline lowers its fuel consumption and costs, which is also good for the environment. In 2010 the performance of ArkeFly measured using CO2/RPK (carbon dioxide emissions per revenue passenger kilometre) improved by 5.3 percent to 80 grams. These reductions are attributable to reducing weight and adapting flight procedures. Furthermore, ArkeFly obtained biodegradable and environmentally friendly catering items and serves fair-trade coffee and tea on all flights.
Sell green
TUI Nederland creates awareness among customers through the dissemination of sustainable tourism information. The guests receive during several stages in the holiday process information about sustainable tourism. For instance, information is given in the travel brochures, in the travel agencies and on websites. On board of the aircraft of ArkeFly a sustainable tourism film is shown. Furthermore, at the destination guests receive practical advice through the travel representatives and the destination booklets. In 2010 TUI Nederland made the bookable websites greener. Visitors can read more about sustainable tourism and learn more on how to book a green accommodation on arke.nl, hollandinternational.nl, kras.nl, arkefly.nl and the websites of Holland International Reisbureau. Furthermore, TUI Nederland awarded for the first time the Green Palm Award to the greenest TUI travel agency, which had best implemented the sustainable tourism policy that is in use since 2008.
Share green
TUI Nederland collaborates with (inter)national organizations in the field of corporate social responsibility and sustainable tourism in order to improve the purchasing and sales of sustainable holiday products. TUI Nederland values the dialogue with non governmental organisations in the field of animal welfare, nature conservation and poverty alleviation. For instance, TUI Nederland has a partnership with child rights’ organization ECPAT in the battle against child prostitution and collaborates with the Coastal Union and IFAW on responsible whale watching. In 2010 TUI Nederland signed a three year collaboration with child centered developing organization Plan Nederland to educate youngsters in the fight against sex tourism in Brazil: education for girls.
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Be green
TUI Nederland would like to give a good example and focuses also on the internal environmental management in headquarters and the retail stores. The internal management focuses on sustainable purchasing, energy, water, waste, paper, mobility and construction. For instance, in headquarters sensor lightning is installed, biological milk is served in the canteens and fair trade coffee is used in the machines. Employees make use of a more environmentally friendly car lease programme and of the bicycle-of-the company plan. Furthermore, the travel agencies have green electricity and gas, work paperless, stationary, copying paper and office supplies are environmentally friendly and waste is separated. In 2010 TUI Nederland started the construction of a new headquarters in Enschede with BREEAM Excellent certification, which makes it one of the most sustainable buildings in the Netherlands.
Be good
TUI Nederland stands for holidays with respect for people and the environment. This philosophy does not only apply for our customers. We also want to take care of our own employees and therefore pay attention to ensure a respectful, safe, healthy and stimulating workplace. Arrangements have been made to combat discrimination, to safeguard the privacy of the employees and to create safe and responsible working places. Furthermore, a ‘cafeteria system’ was launched to offer the employees more flexibility in their labour conditions. In 2010 a pilot started for ‘Het Nieuwe Werken’ (The New Way of Working), which enables employees to work place and time independent.
